AAJ TAK  was launched by TV Today Network as a 24-hour Hindi news channel on 31st December 2000 in line with the Group's mission of exploring the television medium. Aaj Tak emerged as a clear trendsetter by making news a part of the average Indian's daily life and has, in the last few years, evolved into the Nation's Best News Channel. Aaj Tak's focus on accuracy and timeliness of content and its innovative presentation style have been well facilitated by its strong credo of 'Ankhen Khol De' journalism. Not surprisingly, Aaj Tak has been awarded the 'Best News Channel' by the Indian Television Academy for 6 successive years. Aaj Tak has won several accolades including the Abbys, RAPA, Promax, Indian Marketing Awards, Indian Telly Awards, etc. It's focus on accuracy and timeliness of content and innovative presentation style has ensured a leadership position. Recently, BBC Reuters has declared Aaj Tak the most credible media brand in India.