BUSINESS TODAY is India's number 1* business magazine with the highest readership amongst all business magazines in the country. A child of liberalisation, the magazine was founded in 1992 to chronicle the changing business topography of a new India. Since then, it has set new benchmarks in both reportage-led stories and survey-lead listings. Its ability to capture trends as they break and the mathematical rigour it brings to research-based analysis have made Business Today the most respected business features magazine in the country. *Source: IRS 2008 R1